Content Marketing
Multi-format content that drives discovery
Content marketing that adapts to how people actually search today
Let's create multi-format content that drives discovery wherever your audiences search.
Discovery Mapping
We analyze how your audiences search across platforms. Where does Gen Z discover brands in your space? What drives YouTube searches for your category? Which platforms influence purchase decisions? This mapping reveals content opportunities competitors miss. We identify the search behaviors, trending topics, and content gaps that become your competitive advantage. The result: a platform-specific content strategy anchored in real search data.
Multi-Format Strategy
Different platforms demand different content approaches. We develop format-specific strategies that optimize for each platform's search algorithm while maintaining brand consistency. Video content for YouTube discovery. Interactive polls and quizzes for engagement. Visual storytelling for Instagram. Long-form thought leadership for traditional search. Each format is designed to perform in its native environment while supporting overall search visibility.
Content Production
Our production process spans written content, video creation, interactive experiences, and visual design. We don't just write articles - we create comprehensive content ecosystems. 3D product demonstrations, AR experiences, video series, interactive tools. Each piece is optimized for its target platform while incorporating search-friendly elements. Quality and shareability drive every creative decision, ensuring content that audiences actively engage with and distribute.
Platform Optimization
Every platform has unique search mechanics. TikTok's algorithm prioritizes engagement velocity. YouTube rewards watch time and retention. Instagram values authentic interaction. We optimize content for each platform's specific ranking factors while maintaining discoverability across all channels. This includes keyword integration that feels natural, hashtag strategies that amplify reach, and timing optimization for maximum visibility.
Performance Tracking
We track content performance across all platforms and formats. Search visibility, engagement rates, share velocity, and conversion impact. This data reveals which content types drive discovery, which platforms generate qualified traffic, and which formats your audience prefers. Continuous optimization ensures your content strategy evolves with changing search behaviors and platform algorithms, maintaining competitive advantage over time.
FAQs
What our Partners Say
"What differentiated Alchemy from other agencies was their educational approach. Rather than creating dependency, they built our team's capability. They worked directly with our content and development teams, explaining the 'why' behind every recommendation. The comprehensive audit of our 50,000+ pages taught us how to think about content categorization-remove, keep, consolidate, or create new. The SEO governance framework they established in Contentful means our content managers across all markets now understand how their work impacts search performance. The rigorous validation process-UAT, pre-production testing, hypercare monitoring-gave us confidence at every stage. They didn't just deliver a migration; they transformed how we approach content management and SEO across our entire organization."
"Despite having never worked in my industry previously, Alchemy was able to clearly identify the best way forward, what was required to improve the site and work within the (sometimes challenging) parameters of the existing structure of our site, or make technical recommendations for changes that would see improvements. All the while being able to explain in simple terms what the benefits of their work would bring."
"Alchemy's deep understanding of technical SEO and their data-driven approach were instrumental in resolving our complex indexing issues. The results speak for themselves - a 99% increase in organic revenue is a phenomenal outcome that has had a direct, positive impact on our business."
Ready to expand beyond traditional content?
Let's create multi-format content that drives discovery wherever your audiences search.